Covering local social topics, agriculture, enviro-tourism, and new markets
I can think of few better examples of incremental change than working at a publishing house, with consistency and style guides as a backbone, taking steps forward can be a challenge. An infatuation with journalistic ideals, social advocacy and drive can make a difference over time. Working with a great editorial team, and balancing the sales teams needs the magazine saw a reduction in advertorial content and increasingly covered local social topics, local agriculture, enviro-tourism, and found new markets for green focused advertisers as well as new custom publication clients.
Working here taught me the importance of patience, planning, attention to details, and consistent pushing at established edges.
CLIENT: BKI PUBLISHING, SOLANO MAGAZINE // ROLE: DESIGNER